STANDARD
PACKAGE

Launching a business in our saturated digital age requires a strong identity and a meaningful story, in addition to a quality product. Whether a business is direct-to-consumer or business-to-business, a memorable brand is critical in setting yourself apart from the ever present competition.

DIGITAL ASSETS

The hard work of logo development is down. Now, it’s time to bring the brand to life. By codifying and memorializing the logo standards, the true essence of the Hemp Hill brand will remain strong and consistent.

• Logo

  Full editable version of the final logo

• Alternates

  Additional related logos for use on collateral and for digital assets

• Usage Guidelines

  Best practices for future logo use in print and on the web

DESIGN STANDARDS

Clearly defined basic usage standards will ensure the Hemp Hill brand resonates in the marketplace. Whether printed or digital, using consistent brand colors, fonts, and layouts helps ensure that the brand identity is cohesive across different mediums.

• Colors

  Hemp Hill brand color palette will be defined for all mediums with CMYK, Pantone for print, and RGB for digital

• Fonts

  Print and web typefaces will be selected to ensure correspondence from Hemp Hill is stylish while legible

• Typography

  A system of headers, sub headers, and body copy with spacing and size guidelines will give Hemp Hill a defined visual style in both print and digital assets

WEB PRESENCE

Hemp Hill’s web presence will be built upon the design standards to create an interactive, informative, and user editable website that looks as great on a laptop as it does on an iPhone.

• Homepage

  A dynamic homepage that tells the story of Hemp Hill, while showcasing products and services

• Contact Page

  Customer contact page lets consumers - businesses or individuals - reach out for more information and fosters growth of a customer database

• Content Management

  Hemp Hill’s website will be built into a Content Management System that allows for photos and copy to be easily editable as the brand evolves